Bavaria has added 0.0% Fruit Rosé and 0.0% Radler Lemon to its range of low and no-alcohol beers.
0.0% Fruit Rosé is something a little different for the UK market. It’s a non-alcoholic beer that combines natural red fruits with tones of raspberries and cherries, to the dry edge of malt.
Bavaria 0.0% Radler Lemon, blends the brewer’s alcohol-free beer with cloudy lemonade to create a drink that combines subtle malt flavours with sweet citrus tones.
Emiel Hendrikx, brewing technologist at Bavaria, says, “We spend a lot of time and effort developing new drinks, working hard to develop good tasting beers with distinctive flavours, regardless of the alcohol they contain. We do not consider these beers to be an alternative to soft drinks, or indeed premium beers, these are just great tasting drinks in their own right.
“There is perhaps a longer tradition of combining fruit with beer in Europe, but the British certainly seem to be appreciating the new flavours on offer. These alcohol-free varieties have been in development a long time, with subtle changes to the recipe required for the British palate, which emphasises the malty flavour a little more. Ideally these drinks should be chilled to 2-4oC, in fact 3.4oC is the absolute optimum temperature, but we understand customers might not get it as accurate as we do in our taste tests. The colder the better.”
Both drinkswill be available in Tesco and Asda.
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